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The Biggest Bowl Game of the Year

The Biggest Bowl Game of the Year

February 09, 2023

As the biggest sporting event of the year approaches, football fans all over the nation (including us) are gearing up for the Big Game on Sunday, February 12, at 6:30 PM ET.

For many, Sunday means a day of tasty tailgating and celebratory cheers. But it's also a cut-throat gauntlet for advertisers as they fight for our attention. After all, the commercials have almost become more of a talking point than anything else. It's likely that you will come across more "news" articles ranking the commercials that took place during the game than articles about the game itself.

So, since the marketing side of the day seems to command a lot of attention, we thought we'd give you a little fuel to add to the fire. Use these fun facts to wow your friends and family during a break in the action on Sunday:

  • Seconds please—a 30-second commercial during this year's game can cost an estimated $7 million. That's roughly $233,333 per second!1
  • Looking up—The cost of advertising during the Big Game has risen 59% since 2001.2
  • Celebrities' costs—The average production cost for a commercial run is around $2.5 to $3 million, but the cost of a celebrity appearance will run anywhere from $500,000 to upwards of $10 million.3

No matter which part of Sunday you’re excited about, we hope you enjoy the game. And as always, if you have any questions, just let us know.

1., January 19, 2023. "Anheuser-Busch Claims It's Still King of Super Bowl Ads"
2., February 1, 2023. "3 Reasons Why Super Bowl Ad Prices Increase Each Year"
3., January 28, 2023. "Inside the $1 Billion Super Bowl advertising Complex"